You'll notice that the top grossers are from Bollywood -- have they usurped France's spot as most reliable in the US market? -- or are Oscar holdovers. A few of these used the Oscars as a platform rather than risking regular release. Secret only showed itself in theaters once it could use the Oscar win as advertisement but that's a risky strategy since you can't guarantee a win. The two rather robust contenders it beat on Oscar n! ight, France's A Prophet and Germany's The White Ribbon, had t! win buzz trajectories: hot ticket Cannes debut, Cannes trophies, well regarded auteur at the helm, rave reviews. Ribbon opened with only those things to guide it last December. A Prophet, like Secret, banked on Oscar love for ticket sales, only opening after the expected but not guaranteed nomination. Box office result: Slightly smaller box office for Prophet than Ribbon.What does it mean? Interpret as you will. I prefer to interpret things as "open when the film is ready" and stop making audiences wait! This is the age of gimme it now and film distribution is lagging compared to tv and music, which both seem to be (slowly) adapting to the instant gratification / 'on my terms' culture.But then numbers are highly interpretable. It might simply indicate that Oscar means nothing unless you win.
FWIW: The Milk of Sorrow, Peru's first Oscar nominee, is the only 2009 Foreign Film nominee that never opened in the US. Such a shame. Sorrow's director Claudia Llosa was just invited to join AMPAS's directors branch.My favorite foreign release of 2010?Italy's I AM LOVE improved remarkably on second viewing and I was fond enough of it the first time. It's just ravishing and my only real concern about it the first time through was what seemed like a sexphobic denouement. On second viewing, I believe I misread the film initially, taking the narrative happenings too literally when the images were the key. Most of the film is shot, designed, scored and acted with a more symbolic, sensual, operatic mindset in mind. I suddenly have a lot of things to say about it but it feels like the kind of movie you only discuss once people have seen it. So I'll wait a bit more.
[box office note: It's currently grossed just under over half a million in limited release but it should end up as one of the top foreign grossers of the year when the year wraps.]Oscar buzz for 2010? Those Oscar nominees we've just discussed are ineligible for further honors -- they already had their Oscar year -- so we look to Cannes buzz to guide us in predicting the Best Foreign Language Film Submissions for 2010. As for I Am Love... I think it's probably not so Oscarable (despite exquisite craftsmanship) but if it catches on in theaters, you never know. Oscar likes an arthouse hit.**
Great classic films, best all time movies
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